Simple strategies for researchers in tech to drive change

Clear, crisp, and actionable communication is key for researchers in tech to influence product and business decision making at scale.

Abstract or lengthy research reports and presentations often fall flat because stakeholders — especially leaders — don’t have time to comb through these deliverables identifying key findings or what to do next. Consequently, important research not only goes to waste, but poor communication can erode a research team’s reputation and long-term ability to deliver value.

These communication strategies can help researchers have the most impact, especially as companies grow:

  1. Start with the most important insight

Janna Bray

Director of Research at Airbnb

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